Understanding Melbourne – Product Service System Design

Product Service Systems are when a firm offers a mix of both products and services, in comparison to the traditional focus on products. As defined by (van Halen, te Riele, Goedkoop) "a marketable set of products and services capable of jointly fulfilling a user's needs". PSSes can be realised by smart products.

The initial move to PSS was largely motivated by the need on the part of traditionally oriented manufacturing firms to cope with changing market forces and the recognition that services in combination with products could provide higher profits than products alone. Faced with shrinking markets and increased commoditization of their products, these firms saw service provision as a new path towards profits and growth.

Source: http://en.wikipedia.org/wiki/Product_service_system

Your task

How are the bicycle service system designs you have researched relevant to Melbourne?

List 10 key features of each system you have researched

Table, Consider and evaluate using a scale of 1-10 (1=not relevant 10 = extremely relevant

Eg.

Distances between hubs

Payment types

Incentive schemes

Based on your scoring define the parameters of a business model for your product service system.

Using a SWOT analysis evaluate the following (refer to chart)

Strengths

Weaknesses

Opportunities

Threats

Present your PSS to class.